Become an experience
business.
In China.

China has become one of the biggest consumer markets in the world — and one of the most digitally savvy.

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97.5%
97.5% of Chinese internet
users are mobile
internet users.
Source: eMarketer
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56%
56% of the world’s online
purchases are made by
Chinese consumers.
Source: eMarketer

This is great news for global digital marketers. But China’s unique digital consumer culture, digital ecosystem, and regulatory environment make it challenging for retailers to get the insight they need to deliver the same amazing personalized experiences in China as they do everywhere else. Adobe Experience Cloud for China can help.

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Strong local knowledge. In-market services and support for your experience business.

Adobe has been established in China for over a decade, so we know what challenges marketers face when engaging Chinese consumers. We’re dedicated to partnering with you at every point of your experience management journey. With our robust ecosystem of digital strategy, industry best practices, expert insights, and deep technical knowledge, we’re uniquely positioned to help you achieve success.

Our consulting services experts can help you achieve successful product implementation, our key partners can help set you up with our products, and our training experts can help get you up to speed quickly.

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China Specific Solutions

Regulatory requirements make delivering commerce experiences, orchestrating content, gathering consumer insights, and measuring successes challenging. Adobe Experience Cloud offers four solutions that can help.

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Adobe Experience Manager Managed Services for China

With full enterprise managed services for marketers both inside and outside China's highly-regulated environment, marketers can quickly and reliably deliver personalized experiences to .cn domains with a unified asset management and experience delivery platform.

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Adobe Analytics
for China

China-specific performance optimizations enables Adobe Analytics localized and available from within China, ensuring top data accuracy and performance. Together with Adobe Analytics for WeChat Mini Program, powered by the Adobe Experience Cloud WeChat SDK, customers can form a complete view of customer journeys across all marketing channels and perform sophisticated segmentation in real-time.

Adobe Campaign Classic for China

Deployed on premise for use in China, Adobe Campaign Classic is a comprehensive solution for the orchestration, launch, and measurement of personalized cross-channel marketing campaigns that fuel meaningful customer experiences. With our trusted, in-country partners, we integrate with local providers for WeChat and other cloud based messaging providers.

Adobe Commerce
for China

With our best-in-class agile commerce platform, delivered from within China, marketers can power advanced omnichannel commerce experiences. They can also leverage one of 85 localized integrations and extensions to connect into the distinct Chinese digital landscape, accelerating time to market and providing the omnichannel commerce experiences customers expect.

WeChat
Out-of-the-box

Mini Programs SDK
WeChat
Partner-built connector

  • Follower acquisition
  • Acquisition QR code generation
  • Targeted menus and personalized offer pages
  • Cross-channel communications
WeChat
Out-of-the-box

Mini Programs SDK

WeChat
Partner-built connector

  • Follower acquisition
  • Acquisition QR code generation
  • Targeted menus and personalized offer pages
  • Cross-channel communications
WeChat
Adobe Customer Solutions

Content publishing

Partner-built connector

  • Asset management
  • Article and page management
  • Menu management
  • Auto-reply management
  • Targeting and broadcast messages
  • Follower management
Tmall and JD.com
Adobe Customer Solutions

  • Asset management
  • Article and page management
  • Menu management
  • Auto-reply management
  • Targeting and broadcast messages
  • Follower management
Adobe Exchange
iPinYou

  • Audience management
  • Media buying
[m]Platform

  • Audience management
  • Media buying
Adobe Exchange (Coming soon)
JD.com

Audience management
Adobe Exchange
Adobe Exchange (Coming soon)
iPinYou

  • Audience management
  • Media buying

[m]Platform

  • Audience management
  • Media buying

JD.com

Audience management
Tmall and JD.com
Partner extension

Product catalog management

WeChat, Alipay, and UnionPay
Partner extension

  • Payment management
  • Social login support
  • China address lookup
  • China government receipt management
  • Shipment tracking
WeChat
Partner-built connector

  • Follower acquisition
  • Acquisition QR code generation
  • Targeted menus and personalized offer pages
  • Cross-channel communications
  • Fatigue management
Baidu
Out-of-the-box

Search support
WeChat
Partner-built connector

  • Follower acquisition
  • Acquisition QR code generation
  • Targeted menus and personalized offer pages
  • Cross-channel communications
  • Fatigue management

Baidu
Out-of-the-box

Search support

This is just the beginning.

We’re committed to offering more data-focused retail solutions and localized integrations for the China market in the months
and years to come.

larry fu

“TCL is not only creating an official website, but activating the entire digital marketing system to function more effectively and organically. iSoftStone, Adobe, and Microsoft joint efforts have provided us with a holistic digital marketing solution based on Microsoft Dynamics 365 and Adobe Experience Manager”

—Larry Fu,
Senior Marketing Manager, TCL

Want to learn more? Let’s talk.

Contact us to learn how we can help your organization deliver amazing personalized experiences to Chinese consumers.