Part 1: Today is Adam's Anniversary

Heading into work, he remembers he's in charge of dinner. Gulp.

Personalization can drive big results when you do it right.

Customer Experience

What Adam needs

Adam has to find a recipe — pronto.

What Adam gets

He searches for "anniversary recipes." "Harissa flounder" catches his eye. He taps through to Culination, and sees a dynamic landing page personalized with his top recipes and recommendations powered by Adobe Target.

Marketer Experience

BUILDING THE PROFILE

DATA: Search query: "anniversary recipes"
GEO: New York, Brooklyn, 11217
DEVICE: Mobile, iPhone, IOS
STATUS: Anonymous (until registered), new visitor, prospect

PERSONALIZING THE EXPERIENCE

Based on his search and other anonymous profile data, Adam sees an automated personalized landing page at first touch—and the profile continues to grow as he engages.

Part 2: Adam visits Culination site

A progressive profile and AI-powered automation make the journey from prospect to customer a meaningful, personalized experience.

Customer Experience

What Adam needs

Adam has to select a recipe choice and plan the meal.

What Adam gets

Still anonymous, Adam receives flounder-related offers and recommendations until he sees Salmon Teriyaki and changes his selection. He registers and downloads the app with the recipe.

Marketer Experience

BUILDING THE PROFILE

DATA: All data from previous visit (enabled by Device Co-Op)
GEO: Employer's IP, New York, Manhattan, 10013
DEVICE: Laptop
STATUS: Recognized, return visitor from mobile site
CATEGORY AFFINITY: 1. Flounder, 2. Salmon

PERSONALIZING THE EXPERIENCE

Adam's anonymous profile spans across devices leveraging Adobe's Device Co-Op. Adam received rank-ordered offers for Harissa Flounder, local stores and downloading the app with automated personalization. Personalized recommendations provide him with the right alternative – Salmon Teriyaki – and he heads to the store.

Part 3: Adam needs ingredients

Adam's Culination app triggers a personalized screen and store clerk to find the ingredients.

Customers expect you to know what they want. And appreciate it when you do.

Customer Experience

What Adam needs

Adam has to purchase the ingredients for his anniversary dinner.

What Adam gets

Exceptional in-store experience through a triggered personalized screen and personalized recommendations sent to the store clerk's tablet.

Marketer Experience

BUILDING THE PROFILE

DATA: From all previous interactions.
GEO: In-store, New Jersey, Edison, 08817
DEVICE: Smartphone (app triggers personalized screen and notifies clerk)
STATUS: Authenticated, member, repeat visitor, "Salmon Teriyaki" selected
CATEGORY AFFINITY: 1. Salmon, 2. Flounder

PERSONALIZING THE EXPERIENCE

Adobe Target triggers a personalized screen at the store kiosk using Adam's app and iBeacons. Target also sends push notifications and AI-powered recipe recommendations to the store clerk. After purchase, Target delivers "next visit" offers and coupons from Culination partners and associated brands.

Adam's journey from last-minute husband to anniversary hero was powered by Adobe Target, the world's leading personalization platform. Culination used Target's automation and advanced AI algorithms to identify a prospect, convert him, and delight him with relevant experiences every step of the way.

Let's explore how Adobe Target can accelerate your personalization efforts.

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