Adam has to find a recipe — pronto.
He searches for "anniversary recipes." "Harissa flounder" catches his eye. He taps through to Culination, and sees a dynamic landing page personalized with his top recipes and recommendations powered by Adobe Target.
DATA: Search query: "anniversary recipes"
GEO: New York, Brooklyn, 11217
DEVICE: Mobile, iPhone, IOS
STATUS: Anonymous (until registered), new visitor, prospect
Based on his search and other anonymous profile data, Adam sees an automated personalized landing page at first touch—and the profile continues to grow as he engages.
Adam has to select a recipe choice and plan the meal.
Still anonymous, Adam receives flounder-related offers and recommendations until he sees Salmon Teriyaki and changes his selection. He registers and downloads the app with the recipe.
DATA: All data from previous visit (enabled by Device Co-Op)
GEO: Employer's IP, New York, Manhattan, 10013
STATUS: Recognized, return visitor from mobile site
CATEGORY AFFINITY: 1. Flounder, 2. Salmon
Adam's anonymous profile spans across devices leveraging Adobe's Device Co-Op. Adam received rank-ordered offers for Harissa Flounder, local stores and downloading the app with automated personalization. Personalized recommendations provide him with the right alternative – Salmon Teriyaki – and he heads to the store.
Adam has to purchase the ingredients for his anniversary dinner.
Exceptional in-store experience through a triggered personalized screen and personalized recommendations sent to the store clerk's tablet.
DATA: From all previous interactions.
GEO: In-store, New Jersey, Edison, 08817
DEVICE: Smartphone (app triggers personalized screen and notifies clerk)
STATUS: Authenticated, member, repeat visitor, "Salmon Teriyaki" selected
CATEGORY AFFINITY: 1. Salmon, 2. Flounder
Adobe Target triggers a personalized screen at the store kiosk using Adam's app and iBeacons. Target also sends push notifications and AI-powered recipe recommendations to the store clerk. After purchase, Target delivers "next visit" offers and coupons from Culination partners and associated brands.