Key Benefits & Capabilities


Dynamic Media is the natural evolution of Dynamic Media Classic and offers rich media authoring, publishing, and delivery tools sets, including best-in-class delivery with an innovative, user-centric interface, fostering modern real-world workflows.

  • 1

    Seamless, unified experience and integration with Adobe Experience Manager: Configure and dynamically deliver rich content from one store, one source

  • 2

    New marketer-centric user experience for easy authoring and delivery of rich media content

  • 3

    ‘What You See Is What You Get’ (WYSIWYG) look/feel and behavior editors for image viewers and video players

  • 4

    Speed creation and deployment of Shoppable/Interactive Media experiences including image hotspots and shoppable video

Dynamic Media capabilities inside Adobe Experience Manager Assets

  • Accelerated Content Creation and Delivery
    • Collaboration and shared file sync with Adobe Creative Cloud applications

    • Meets all required criteria of Dynamic Asset Management: Create, Collaborate, Manage, and Deliver all in one application, one interface, one network

    • Enterprise level digital asset management with robust metadata support, smart search, lightbox and collections, version control, and secure asset sharing for use by vendors, partners, and franchisees

    • Review and approval workflows for work-in-process assets

  • Easy Interactive Experiences UI Elements
    • Create experiences easily with non-technical realtime builders

    • Shoppable/Interactive Media, combine campaign assets with product information

    • Raise customer satisfaction and drive conversion

  • End-To-End Inclusive Workflow
    • Deliver optimized rich media to any and all touchpoints including the complete Adobe Marketing Cloud solutions

    • Integration to Adobe Marketing Cloud for advanced asset analytics, targeting, and asset re-use across marketing touchpoints such as Adobe Campaign for email, Adobe Social for social channels, and Adobe Experience Manager Sites for responsive web and mobile apps

Why Adobe

  • 1

    Largest positive mover in digital asset Forrester WAVE report

  • 2

    Strong performer in 2016 Online Video Platform report

  • 3

    Top rich media vendor to Internet Retail 1000 — 9 yrs in a row

  • 4

    24/7/265 support, 99.95% SLAs, Adobe Professional Services

  • 5

    Proven infrastructure serving over 800 clients world wide, 3.5 petabytes traffic per month and 500M+ assets in management, 60% growth in traffic year-over-year

Key Capabilities

  • Dynamic Imaging

    Using one master file, auto-generate and publish unlimited versions, changing size, format, resolution, crop, or effect.

  • Dynamic Video

    Full size video is auto-sized for all screens and adaptively streamed to assure a consistent and quality user experience.

  • Personalization

    Easily build and publish dynamic media interactive experiences, like product configurators, personalized banners, and emails.

  • Interactive Experiences

    Add interactive hotspots and link product detail into campaigns, video, lookbooks, and other media.