Consumer Spending Trends

We analyzed billions of data points across Adobe Experience Cloud to bring you the most comprehensive and accurate insights for online retail and e-commerce. Take a look at the top takeaways on what consumers are doing this season.

How Much Consumers
Are Spending

Revenue Dollars 2017 VS 2018
Nov 1–

2017
Historic
Billion
2018
Actual
0
Billion
2018
Predicted
Billion

When Consumers
Are Spending

Revenue By Key Date:

What consumers
are buying

Top 5 Selling Products on

Go deeper into the numbers with our 2018 Holiday Predictions Report.

Get our full, in-depth report on online consumer spending and our predictions based on trillions of visits to thousands of websites.

Read now
Revenue

See how revenue is impacted by consumer spending trends, including the devices they prefer to use, so you can better personalize customer experiences.

Revenue: Dollars vs. Growth

Find out what's hot in our 2018 Digital Trends in Retail Report.

Discover the technology and consumer trends during the evolution of retail.

Read now

Revenue: $2 Billion+ Days

Nov 1–

Share of Revenue
By Device

Nov 1–

Desktop
0
Billion
Smartphone
0
Billion
Tablet
0
Billion

Find out what's hot in our 2018 Digital Trends in Retail Report.

Discover the technology and consumer trends during the evolution of retail.

Read now
Traffic

Understand online traffic trends during major shopping days and throughout the year to optimize and inform your acquisition and retention strategies.

Conversion By Device
By Key Date:

Learn the latest from our 2018 Mobile Maturity Study.

Discover mobile engagement opportunities and the strategies of leading retailers.

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Products

Know when consumers are on the hunt for discounts during the holiday season and when they’ll pay a premium for quality products.

Discover more insights from our 2018 State of Advertising Report.

Learn how to make your brand more relevant in the mind of today’s consumer.

Read now

Products: Best days to buy

By category

The days consumers are most likely to shop online during the holiday season, based on low prices and high product availability.

Products: Out-of-stock

By category

The days when popular products are expected to sell through and to be completely out-of-stock for all or part of the holiday season.

Find out where we’re headed with our Q2 Digital Dollar Report.

See how e-commerce trends and online inflation affect consumer spending during this time period.

Read now

Adobe Digital Price Index

The digital price index for certain products varies during the holiday season, often by day, impacting the value consumers receive for each dollar spent.