Today, marketing is all about customer experience. And as technology advances, so do expectations. Stay ahead of the curve with tools and technology partners that keep your agency at the forefront of great customer experiences and the data that informs them. Learn how client demands on agencies are growing and how your business can evolve to meet them.
Consumers don’t want marketing built for the masses. They want rich, personal, connected, and engaging experiences. Read this Forrester study to find out what design, content, and integration capabilities brands need most and how increased digital acumen and the right technology can put your agency in the best position to meet them.
Understanding the consumer and anticipating their needs is the most critical part of delivering great customer experiences. Read this Forrester study to learn about marketers’ top data strategy and management needs and where the biggest opportunities lie for your business.
Let’s dive deeper into the findings. Watch the webinar, The Future of Agencies: A Spotlight on Customer Experience and Data-Driven Marketing, hosted by guest presenter Sarah Sikowitz, principal analyst at Forrester Consulting. Hear research highlights, recommendations, and the recorded Q&A discussion.
In the second webinar of this two-part series, Sarah Sikowitz, Principal Analyst of Forrester, and senior leaders from DigitasLbi, Wunderman and Epsilon joined Adobe’s Vice President of Global Agencies, Jim Sink, in a panel discussion on the key themes of the research, the implications for agencies, and the impact of partnerships. Hear what they had to say.